With a background in physical computing and immersive installations, Sam’s career focuses on crafting experiences that tell stories, bring big ideas to life, and connect with the people behind the interface. He has worked with global consultancies such as Method, nimble design labs such as RIVAL, and start-ups just finding their feet; making him well-versed in finding solutions and shipping products that solve real problems. Sam has had the privilege of collaborating with notable companies such as Hitachi Energy, YunoJuno, Appsmith, Thriva, Google, and more. Additionally, and particularly relevant to this talk, he has spent the past 10 years competing internationally in the martial art of judo. In this talk, he hopes to demonstrate how the seemingly disparate worlds of combat and design are more similar than you might initially think.