Jessica Bjoeredahl has been in UX for over 5 years, working with major players in finance, cybersecurity, insurance, and, currently, digital adoption. Though her primary role has always been UX writing, accessibility and inclusivity have always been a heavy influence and passion in her work as she strives to write for everyone to feel included. Now, she is writing guidelines for Whatfix’s design system, Navi, including guidelines for accessibility and inclusivity, which have drastically improved (and will continue to improve) Whatfix’s appeal to diverse audiences.