This panel will explore the importance of inclusive design in digital products, discuss practical steps towards ensuring products are accessible to a wide range of users, and share success stories of inclusive design in action.

Join us for a lunch and learn style event featuring 4 panelists from the industry.

This event will be hosted by David Loughlan 

Panel Members:

Simone Paul Tamussin – Vice President of Global Product Management and Development @ Mastercard

An Italian born in England, I would define myself as a Payments’ geek, passionate about product management and growing product teams, I love challenges and changing the status quo. Currently leading the Global Product team for the Mastercard Gateway, previously in Bancoposta, PayPal and Banca Popolare di Milano.

Rasmus Sanko –  Chief Strategy Officer @ Charlie Tango

Throughout the past 25 years, Rasmus Sanko, has worked with user centric design, developing cutting edge digital solutions for public and private sectors, addressing areas such as healthcare, banking, real estate, and aviation.

Patrizia Bertini – DesignOps strategy @ 8X8

Patrizia has developed her approach to Design and DesignOps through 20+ years of international experience in usability, accessibility, web design, design management and user research. With a background in academic and industrial research leading international teams, Patrizia has been known for her pioneering work in web accessibility, design facilitation with LEGO Serious Play, and co-creation.

Topics covered in this panel:

What does inclusive design mean to you, and why is it crucial for creating digital products that cater to diverse user needs?

What are some common barriers or challenges faced by users when accessing digital products, and how can inclusive design help address these challenges?

What are the key principles and best practices of inclusive design that should be considered during the entire product development lifecycle?

Examples of digital products and features that have successfully implemented inclusive design principles, and what positive impact did they have on users.

How can user research and user testing be effectively conducted to ensure inclusivity and gather insights from a diverse range of users?

What are some misconceptions or myths about inclusive design, and how can we overcome them to promote its wider adoption?

How can collaboration between different stakeholders, such as designers, developers, and accessibility specialists, be fostered to ensure inclusive design is embedded in the product development process?

What are some innovative tools, technologies, or approaches that can aid in creating inclusive digital products?

How can companies and organisations prioritise inclusive design when faced with tight budgets or time constraints during the product development phase?

What metrics or indicators can be used to evaluate the success and impact of inclusive design in digital products, and how can these measurements be integrated into the product development process?